B-Companies – Redefining the meaning of success

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E3 acted as a platform for the constitution of the Sistema B Foundation in Colombia between 2012 and 2014, including the promotion and implementation of the B movement in the country. B Corporations are a new type of business that redefines the meaning of business success, using the strength of the market to generate positive socio-environmental impacts. This new business combines the profit motive with the solution of social and environmental problems, promoting the idea of creating a better business FOR the world and not only of the world. Today, there are more than 300 certified B companies in Latin America, of which 40 are in Colombia.